It always seems handy when you are tired or not in the mood to prepare your meal. Just dial number or open an app, select a meal and make it delivered. It sounds so simple but there is a complete chain of events that happen in back curtains before your ordered meal reaches your doorstep.
In the recent past, most of the meal delivery was made possible by calling the restaurant, asking their menu, booking an order, then wait for delivery and pay cash upon delivery. But now mobile apps turned the tables, there are apps which helps customer to find their favorite cuisines, compare special offer between restaurants, payment can be made online and you can even track your delivery till your doorstep. This increases the competition between restaurants and also provide an advantage to customer who can get the best value for their meal by comparing multiple restaurants.
Yes, the order booking mechanism has taken a big leap but the rest of the food making and delivery process remains somehow the same. Restaurants, first of all, deiced their menu and source their material as per their menu. They have an advantage that they know their fast-moving items on the menu and they have mostly kept half prep for time-saving. But any item given on the menu needs to have its ingredients available in a restaurant kitchen. Now, after getting an order, the kitchen team will prepare the meal and sometimes they have done some customization in their standard meal upon customer request. Prepared meals in Sydney, they need to be careful to observe all the guidelines required to make meal deliverable as sometimes they need to tweak a recipe or food temperature to sustain its taste during delivery time.
After preparing the food, restaurants always spend their energy and cost on developing delivery worthy packaging. If the packaging is subpar, the quality of food will deteriorate and the customer can get annoyed which and result in customer return. Packaging should be carefully designed to sustain the food’s freshness and its texture. It must be strong enough to withstand the logistical environment during delivery. Some restaurants have their special delivery boxes which allow maintaining the temperature of a meal. For examples, McDonald’s have their customized delivery boxes which can maintain the temperature for a hot or cold meal even ice creams, under normal weather conditions. This solution is a bit pricey but the value addition received by the customer, increase its loyalty.
Time; this is the crux of meal delivery. As after booking an order customer is always anxiously wait for food and in case of slight delay, he/she can end as an annoyed customer. So restaurants need to ensure the delivery of quality food within committed time. As in case of a long delay, customer can cancel the order which is a direct loss of money, material, and resources. Hence increasing demand for meal delivery, will always keep the restaurant on their toe to make their customer meals delivered.